Little Caesars is one of the biggest pizza chains in the world, with a reach that extends into 4 continents. In the United States, it is the third largest chain, ahead of the likes of Papa John’s, and behind the mighty Pizza Hut and Domino’s. Everyone has their own favorite chain and everyone has their own reasons for that. For many customers, particularly those in the Untied States, Little Caesars leads the way.
Year Founded: 1959
So, what does it take for a small pizza shop to grow into one of the biggest fast-food chains in the country? What sort of items can you expect to find on the Little Caesars menu and is the Little Caesars secret menu worth a look? We aim to answer all of those questions and more in this guide.
Little Caesars History
Mike Ilitch opened the first Little Caesars restaurant with his wife, Marian, in 1959. The couple had disagreed on the name, with Mike wanting to call it “Pizza Treat” and Marian insisting on the name “Little Caesar”. In the end, they opted for “Little Caesar’s Pizza Treat” and chose Garden City, Michigan, as the location.
The brand grew steadily from there. In in the 1970s it experienced a surge of growth, a lot of which was down to their iconic advertising campaign. This campaign focused on price, informing customers that they could get two pizzas from Little Caesars for the price of one pizza from a competitor. They actually went to the trouble of selling two pizzas at a time, sending them in boxes that held both pies side by side and were somewhat awkward for both the customer and the restaurant.
They later did-away with these boxes and the campaign. But the “Pizza! Pizza!” slogan they had used throughout stuck with them.
Little Caesars grew steadily across the United States. Within a decade of this marketing gimmick going live, they had locations in all states. Within a further decade, they had spread to many international locations.
Little Caesars Menu
The Little Caesars menu is broken down into several sections. These are Hot-n-Ready Pizza, which includes some of their favorites; Speciality Pizzas, which includes their Meat Feast as well as their Veggie; and their Signature Favorites, which is where you can find everything from Chicken Wings to Cheese Bread and the famous Caesar Dip.
One of the most popular menu items at Little Caesars is the Crazy Bread, which is an essential side order for most of their customers.
You can also make your own pizza, choosing from an array of toppings, stuffed crust, and more. Little Caesars have limited edition menu items as well. Some of these are released in time for the holidays, others are available exclusively in specific regions. Most of the time they are added to the menu in order to supplement a promotional campaign, and there is usually an accompanying offer or coupon to take advantage of.
Little Caesars Secret Menu
All great pizza chains have an extensive secret menu, and Little Caesars is no exception to this. In fact, the smaller chains tend to have a better secret menu. The Papa John’s secret menu is a great example of this, and the Little Caesars secret menu is just as impressive.
This menu includes options that you can’t find on the standard Little Caesars menu, as well as options that were available at one time but have since been removed. There are also new ways to make your own pizza, ways to get little extra, and a few tricks that can make your experience more complete.
The Little Caesars secret menu is updated regularly and is growing just as fast as the chain is. So, be sure to drop by and check this for yourself if you want to find a new favorite menu item that is hidden out of plain sight.
Little Caesars Menu Prices
Little Caesars may not be the biggest pizza chain in the US, but it is the biggest carry-out only pizza chain. It is a household name across this country and many others, and all of that is down to their great pizza and their impeccable service.
Price also plays a huge role in their success though. They are considered to be cheaper than their rivals. The 2-for-1 “Pizza! Pizza!” campaign was one of the high points and one of the most successful marketing campaigns they have run. However, there have been many other campaigns, and many other gimmicks that have been based on cut-priced pizza.
Many of their large pizzas cost between $6 and $8, with their Pepperoni (which, as discussed on our National Pizza Day page, is the most popular pizza in the world) costing just $5.
If you want cheap pizza from a trusted chain, you’ll struggle to find anything cheaper than Little Caesars. Of course, price isn’t the be-all-and-end all. But those low prices are backed up by quality food and great service, values that have also helped iconic brands like White Castle and McDonalds.
Little Caesars Nutrition and Calories
Little Caesars is fast-food. The goal is to serve food that can be made and served quickly, and food that can be sold cheap.
It’s hard to make a dish of melted cheese, salty tomato sauce and doughy bread healthy. As a result, you may struggle to find many healthy options on the menu. Such options do exist though, you just need to know where to look.
To see these healthier options for yourself, and to tally up the fat, salt and calories in your Little Caesars order, read our Little Caesars Nutrition Info page. This is updated with all of the latest menu items, with nutrition information for each one.
Little Caesars Locations
After it was founded in 1959, it took Little Caesars just three years before it sold its first franchise. The brand expanded very quickly from there, and by 1987 there was a Little Caesars restaurant in all 50 US states. Many of these locations were in K-Mart stores and some of these remain. However, since K-Mart’s issues, the majority of these locations have been switched to match K-Mart’s own brand.
Little Caesars is the third largest pizza chain in the United States, but it is the fastest growing chain of its type around the world. They branched out into Canada early on, taking over an established brand and planting their flag in an invasion that Caesar himself would have been proud of. They can also be found in many oversea’s US territories, as well as in all of the following international locations:
- Czech Republic
- Dominican Republic
- El Salvador
- Saudi Arabia
Some countries that have proved popular with US chains in the past have yet to license a franchise. However, as this chain grows and begins to establish itself ahead of its rivals, it seems inevitable that more and more of them will embrace this brand.
Little Caesars Store Hours
Little Caesars is open 7 days a week. The times differ from location to location, but the following times apply for most of their locations, including those outside of the United States.
- Monday: 11:00 AM – 10:00 PM
- Tuesday: 11:00 AM – 10:00 PM
- Wednesday: 11:00 AM – 10:00 PM
- Thursday: 11:00 AM – 10:00 PM
- Friday: 11:00 AM – 11:00 PM
- Saturday: 11:00 AM – 11:00 PM
- Sunday: 12:00 AM – 10:00 PM
These times may change during the holidays, but Little Caesars stays open throughout most of the day and most of the year.
Little Caesars Jobs and Careers
Pizza chains tend to be a little more sympathetic to their employee’s needs than other fast food businesses. Domino’s, for instance, arranges all kinds of events and competitions, ensuring their employees love and support the brand as much as their customers do. And Little Caesars is no different. If you want to make pizza for a living, if you want to have a good time doing it and you want to take advantage of countless opportunities for progression and improvement, then you should consider applying for a position at Little Caesars.
There are always new locations opening, which means there are always vacancies available. What’s more, big chains like to hire form within. So, while you might not secure a managerial role straight away, it could be yours if you spend some time flipping dough and delivering pizzas.
As it’s a profitable franchise operation, you may also want to consider applying to become a Little Caesars franchisee. You can help to grow this chain, and you can earn your slice of the pie in the process.